Fewer abandoned carts, more revenue
Cardholders expect their shopping experience to be as seamless as possible. Any additional challenge that you ask them to complete during checkout increases the risk of losing that cardholder to another bank. 3D Secure Solution is optimized for the modern, omni-channel e-commerce world, where customers might be shopping from different devices and platforms.
EMVCo. 3D Secure ver.2 also is fully compliant with PSD2 and SCA recommendations and is proven by Visa to reduce cart abandonments by 70%. Introducing EMVCo. 3D Secure ver.2 means better customer experience and more authentication customization options for your merchants. Every merchant wants to ensure that the customer’s authentication process is smoothly integrated into the overall brand experience and with EMVCo. 3D Secure ver.2 merchants have full control over the experience the authentication screen delivers.
Discover the power of RBA authentication with 3D Secure Solution
Our solution employs the RBA (Risk Based Authentication) principle. RBA allows card issuers to independently define rules, when and how they want to challenge transactions with additional authentication (if at all).
Our issuer side EMV ACS component collects more than 100 transaction fingerprint parameters and decides in real-time, whether transaction is risky enough to warrant additional challenge. As a result, most transactions are completed without any unnecessary authentication, not creating any unnecessary friction in the customer experience.
Our Administration dashboard allows system administrators to fully utilize the power of RBA by changing RBA settings whenever necessary on the fly.
Issuing and Acquiring components of 3D Secure Solution:
Benefits of introducing 3D Secure Solution
Besides the fact that 3D Secure ver.2 is now mandatory for all merchants, e-commerce PSPs and card issuers, it also renders some important business benefits.
3D Secure Solution complementary solutions
Furthermore, 3D Secure Solution provides native integration with all our other solutions, unlocking a world of advanced functionalities.
License or SaaS commercial models available
We cater to the broad spectrum of organizations, from large and established banks to small and nimble startups.
Regardless of how well-established is your organization, you can take advantage of 3D Secure Solution – just start with SaaS installation and as your business grows, you can always switch to an in-house license later.
System migration from SaaS to in-house is seamless, thanks to configuration management features that allow you to migrate system configurations from one installation to another with only a few clicks.
3D Secure Solution Success Stories
In early 2023, our client was planning an upgrade of their 3D Secure infrastructure to the latest version of EMVCo. standard, supporting RBA and frictionless authentication principles.
✔︎ Successfully migrated from EMVCo.ver.1 to ver.2
✔︎ Successfully launched ED Secure as-a-service
In 2021, a prominent Latvian bank was planning a migration from the outdated 3D Secure ver.1 standard to the newest major version 3D Secure ver.2, and was looking for a 3D Secure software vendor who would help them make the transition.
✔︎ Successfully migrated to the latest version of EMVCo. 3D Secure
✔︎ Improved the cardholders’ shopping experience