Helena started her career in banking in ’99, working in Saules Banka as a Backoffice representative, processing different types of financial operations for the bank’s customers.
In ’02, Helena started working as a Customer relationship manager in Parex Bank (now Citadele). Her main responsibilities were developing sales strategy for payment card products, leading regional sales teams (9 branches) and running QA processes on all sales activities.
In ’08, Helena joined Gjensidige Baltic as a Project Manager, developing new insurance products and related services for Gjensidige customers in the Baltic region. She was also conducting department-wide trainings for the new Gjensidige account managers.
In ’11, Helena joined DNB Bank as a Payment cards product manager, designing new payment card product portfolio for DNB on the debit and credit side, and developing and executing a go to market strategy for the product portfolio. During her tenure at DNB, Helena acquired solid expertise leading projects with global payment systems, notably Visa and Mastercard.
In ’13, Helena joined Norvik Bank as a Payment card business developer. She had full responsibility for projects initiation, business cases development, budgets, resources, delivery schedules, and POC launches.
Main projects she led during her tenure at Norvik:
– Development of ATM country wide service network
– Development of integrated public transit card product
– Optimisation and automation of payment card issuing processes (card issuing, delivery, embossing processes)
Helena joined D8 Corporation in ’17 as a Key Account Manager, further developing relationships with some of our biggest clients. In ’22, Helena was promoted to the Product Owner’s role for Tokenization Platform.
At the moment, Helena serves as a Product Owner of Tokenization Platform, our solution for digitizing payment cards. Helena’s experience in payment card industry in general, and cooperating with the largest payment networks in the world makes her a perfect fit for this role.
“There are multiple secrets to creating winning card products, but the most important one is simplicity.”